Snag a Few Best Practices
We've got you covered — in all aspects of your business, from management to design to production.
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Keep in mind: Complexity, not size, is the determining factor when it comes to "small jobs."
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These remodelers identified a need in their markets and branched out, garnering more leads and helping to sustain their businesses.
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Leads are fewer and jobs smaller. You need to go farther and work harder to sell a job. To get that signed contract. Here's how to adjust your sales process to the current economy.
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The new remodeling HR is slow and cautious to hire. And remodelers have surprised themselves with how efficient they can be with smaller but stronger teams.
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Blast mailings alone won't cut it. Today's marketing needs to be personal. Many remodelers are exploring new ways of marketing to further build brand.
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Remodeling company owners adjust their administrative staff, retool job descriptions, and scrutinize spending to meet the economic challenges.
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Remodelers are streamlining their design processes and implementing new technologies to boost efficiency.
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Remodelers whose businesses are doing well are establishing strong, mutually supportive relationships with their trade contractors.
WHAT'S IN/OUT
Management
In:
Small jobs and specialty niches
Streamlining operations
Out:
The way you’ve always done it
Sales
In:
Clients expecting discounts
Asking for the sale
Out:
A casual approach to sales
Order-taking
Personnel
In:
Smaller but stronger teams
Open-book management
Out:
Hasty hiring
Rigid job descriptions
Marketing
In:
Free marketing (a.k.a. social media)
Personal contacts
Out:
Broadcast marketing without a defined target audience
Administration
In:
Cutting overhead — even more
Staff doing whatever it takes
Out:
Complicated processes and systems
Design
In:
Using technology to boost efficiency
Out:
Structured design fees
Full-time design staff
Production
In:
Asking trades for a discount
Strategic partnerships with trades
Out:
New-home building
Inefficiency