New Face of the Remodeling Client

The New Face of the Remodeling Client

The need to remodel is still there, but remodeling consumers have changed. We look at what remodelers need to do to succeed in a changed market with changed clients.

• Added Value from Lumberyards and Manufacturers

  Remodelers need to remember the added value that lumberyards and manufacturers can bring to a sale.

   

• Getting Clients to Move on a Remodeling Project

  A sales narrative that creates urgency will help overcome consumer inertia.

   

• Marketing to the New Remodeling Client

  In a tough economy, remodelers are reviewing the value of every promotional dollar they spend. Consumers have changed, and so must remodelers' ways of reaching them.

   

• Been There, Bought That

  Overcoming the real but surmountable hesitations of the post-recession consumer.