Marketing

Upscale in a Dowturn

Remodelers must work harder and smarter to capture the discretionary spending dollars of high-end clients in a down economy.

Staying Power

These remodeling companies have been in business for 25 years or more. What’s the secret to their long-term success?

Design Branding

An updated logo and marketing plan help an upscale firm capture design/build projects.

Five Steps to Giving Back: Charitable Giving and Your Business

This Remodeler Is on a Community Roll

Pine Street Carpenters' annual "100 Wheels Project" strengthens community ties and company spirit.

Matching budget to revenue goals

Benchmarks help remodelers evaluate their company's performance. Some benchmarks are averages, some represent reasonable targets, still others set thresholds. The danger, however, is that a benchmark that is meaningful for most companies may not be appropriate for some.

Measure the market to create enough leads and predict local market changes

The REMODELING benchmark for marketing expenditures is 3% of annual revenue (August 1998), but the fact is most residential remodeling companies don't do any deliberate marketing at all. To complete the vicious cycle, the ambushed remodeler executes a half-baked emergency marketing scheme, which...