Growing up, brothers Joel and Neil Kristianson couldn't have been more different. “We were four years apart … enough to make sure that all we did was bug each other and fight,” Joel says. Yet, years later, they're in business together as owners of Crimson Design & Construction, Naperville, Ill. — and it's a perfect fit.

“In our 20s, we found that our relationship had changed,” Joel says. When Joel approached Neil about starting a business together, there was no hesitation — on his part. “Of course,” says Neil with a laugh, “our mother, who had lived through our rocky years, said, ‘Are you two crazy?'”

Because of their past work experience —both did framing and trim carpentry for a new-home builder — and the ease of entry, they decided to enter the remodeling industry.

As they began growing their business, they realized they'd made a smart choice in going at it together. “We found we were on the same page,” Joel says. “We shared the same values, work ethic, sense of family.” These shared values led to a strong sense of trust — an important element as they molded the company.

For years, they both did sales and production. Other duties were split. Joel handled design and Neil the bookkeeping. During the day, each wore a toolbelt and made it happen. This worked while the company was small, but as volume grew the workload took its toll and tested the partnership. “We knew we had to change the model if we were to grow,” Joel says. “One thing was clear: We had to take off the toolbelts, manage the company, and hire others to do the work,” Neil says.

As they reviewed the array of responsibilities, they realized that neither one wanted to be in charge of sales. After many long discussions, Joel agreed to be the company's salesperson. “I didn't want to do it. Knowing that I'd be solely responsible for all of the company sales was daunting,” he says, “but it made the most sense.” Neil accepted the production manager role.

There was still the issue of the division of power. Neil, the more introspective of the two, says, laughing, “Joel thinks he's in charge, and I let him.” Joel agrees. “It's hard to give up my bossiness, so I find myself doing more of the directing.”

After six years in business, they've discovered some guidelines that have helped them form a truly effective relationship:

  • Whether it's family or another partner, make sure you share the same values before joining together in business.
  • Leave your ego at the door. Says Joel, “As brothers, there was always a sense of competition between us, but this has no value when we're trying to build something together. We have to work and act as one.”
  • Don't hire other family members unless their roles are spelled out and understood by all parties.

    • The brothers know new issues will crop up in the future but that their shared values, complementary talents, and willingness to take on all responsibilities will help them develop a dynamite company. —Victoria Downing is president of Remodelers Advantage in Laurel, Md.; 301.490.5620. Her new book, 101 Power Tips: Great Business Ideas from America's Top Remodeling Companies, is available this month.