James Magnotta

Magnotta Builders & Remodelers, Lansing, MI

Award category: Sales & Marketing
Speciality: Design/build remodeling
24 years in business
2000 volume: $0.4 million
Staff: 1 office, 2 field
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“I love the technology,” says James Magnotta. “That’s where I keep educating myself.” Whether it’s taking six hours during the workweek to learn a CAD program cold, doing Internet product shopping for clients, or figuring out how to market his company via a business card-sized writeable CD disk, Magnotta pushes his tech know-how.

Magnotta says his employees love working for him because they’re encouraged to put their families first. He shows them how it’s done: He took the CAD course during the day so he could spend evenings at home. The company owner emphasizes life-long education for his employees.